Bilingual event ticketing in the United States
The US live events market is the world's largest — and the most regulated on price transparency. Futura Tickets gives promoters, including those producing for Latino audiences in Spanish and English, a box office with all-in pricing from the first click, first-party data and resale under control.
Why US promoters choose Futura Tickets
Truly bilingual checkout
Sales pages in English and Spanish with equal quality, for events that sell in both languages. Your audience buys in their language; you operate in one.
All-in pricing from the first click
The purchase flow shows the total price with all fees prominently — the all-in format required by the FTC rule in force since May 2025.
Your data, your asset
Emails, phones and purchases are 100% the organizer's, exportable. Remarketing and loyalty without renting your own audience from a marketplace.
Resale under your rules
Encrypted QR, purchase limits and an official resale channel with a price cap you define. The promoter-side complement to the federal BOTS Act.
Payments the US buyer expects
In the US the checkout is decided between cards and digital wallets — wallets already account for around 40% of e-commerce. Cards, Apple Pay and Google Pay come integrated.
Futura Tickets is ready to integrate local payment methods per project. Exact availability is confirmed during the demo.
Regulation and season in the US
Federal all-in pricing rule (FTC)
Since May 12, 2025, the FTC's Junk Fees Rule requires live-event ticketing to display the total price — all fees included — prominently from the first ad, and bans drip pricing. It applies to how your platform shows prices.
Source: FTC, official release
BOTS Act: purchase bots are illegal
The federal BOTS Act bans using bots to bypass purchase limits, and the FTC enforces it — its first actions proposed $31M in penalties against brokers. Per-person limits and bot detection protect your on-sale.
Source: FTC, first BOTS Act actions
Sales tax on tickets varies by state
There is no federal VAT: each state decides whether admissions are taxed. Tennessee, New Jersey and Minnesota tax them; Illinois doesn't at state level but Chicago applies a municipal amusement tax. Verify your state and city before pricing.
Live music: four performance rights organizations
ASCAP, BMI, SESAC and GMR license public performance of music. The obligation usually falls on the event organizer, not the venue, unless the venue's blanket license covers third-party events in writing. Get licensed before the event.
Source: ASCAP, licensing FAQ
Questions from US promoters
What does the FTC rule require about my ticket fees?+
Show the total price with all fees prominently from the first ad, and add no surprise charges during checkout. It has been in force since May 12, 2025 for live-event ticketing, and states like New York have their own all-in pricing law on top.
Do I owe taxes for selling tickets in the US?+
It depends on the state and even the city: there is no federal VAT and sales tax on admissions varies (Tennessee and New Jersey tax them; Chicago applies a municipal amusement tax). Confirm with your tax advisor before pricing.
Can I sell in Spanish and English at the same time?+
Yes. Futura Tickets' sales pages are bilingual, built for promoters of Latino events and Hispanic markets: buyers choose their language and you manage a single box office.
General information, not tax or legal advice. Always verify rates and procedures with the competent authority.
Running events in the United States?
Book a demo and see a bilingual box office with all-in pricing from the first click and your data under your control.
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